Bhuvan Bam, MBA Chaiwala’s Praful Billore, Ranveer Allahbadia & others invest $2 million in SuperCluster Pi

• Bobby Balachandran of Exterro Inc led the pre-series A funding round that also saw participation from influencers Bhuvan Bam, Ranveer Allahbadia (Beer Biceps), Praful Billore (MBA Chaiwala), Arvind Arora (A2).
  
• SuperCluster Pi is building an ecosystem of health and wellness focused D2C brands, helping them with their expansion.
  
• SuperCluster Pi aims to complete 6-8 D2C brand acquisitions over the next 12 months.
  
• The startup has acquired three D2C brands within the last 6 months, with a monthly reach of 30,000 consumers at present.

Coimbatore-based startup SuperCluster Pi – which aims to build a cluster of health and wellness-focused direct-to-consumer (D2C) brands – has raised $2 million in a pre-series A funding round led by Bobby Balachandran of Exterro Inc.

The round also saw investments from marquee angel networks such as Inflection Point Ventures (IPV), Hyderabad Angels, Faad Network and AngelBay. Key social influencers including Bhuvan Bam, Ranveer Allahbadia of Beer Biceps, Praful Billore (MBA Chaiwala) and Arvind Arora (A2) also participated in the round.

SuperCluster Pi is building an ecosystem of health and wellness focused D2C brands, and the startup intends to use 70% of the fresh funds to make acquisitions and the rest to fuel the growth of the brands, the company said in a statement. It is targeting acquisitions of 6-8 D2C brands over the next 12 months, aiming to create $20 million in annualised gross merchandise value (GMV) run-rate, it added.

It intends to use the rest of the funds to fuel the growth of the brands, expand its team and enhance its brand marketing activities.

SuperCluster Pi was founded by Vishnu Prasath Devarajan in 2021. The startup has acquired a total of three D2C brands over the last 6 months, reaching over 30,000 consumers every month.

It currently works with ByNature (superfood and breakfast), Auravedic (ayurvedic skincare) and Fragrance and Beyond (skin-safe body fragrances and deodorants) besides five other in-house brands across skincare, haircare, sleep, anxiety and plant protein supplements.

“SuperCluster Pi is on a mission to make India healthier by curating all entrepreneurial efforts in the proactive wellness sector together. We are committed to making a healthy lifestyle possible, accessible and sustainable. It will continue to grow and acquire brands in the proactive wellness sector so that our mission of building a healthier tomorrow becomes a reality,” said Devarajan.

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