Snapdeal enters the OTT race, partners with Hungama Play to offer video streaming content

• Snapdeal partnered with Hungama Play to offer a video streaming service to its users.
• The content will be available on the Snapdeal app for free.
• Snapdeal’s entry in the OTT sector comes at a time when e-commerce has been severely hit due to the coronavirus pandemic.
  

India’s third largest e-commerce platform Snapdeal has officially entered the OTT race. It has partnered with Hungama Play to offer a video streaming service to its users.

The service offers short-format content, movies, TV shows and short films across genres in more than 15 languages like Hindi, English, Bhojpuri, Punjabi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati and more. The content will be available on the Snapdeal app for free.

“The world is going through a major crisis and people are advised to stay at home for safety. As a mobile-first economy, smartphones have proved to be indispensable in India, helping people access news, essential services and streaming platforms. Our association with Snapdeal enables us to offer users wholesome entertainment led by an incredible library of short-format videos, movies, TV shows and Hungama Originals,” said Siddhartha Roy, COO, Hungama Digital Media.

Snapdeal’s entry in the OTT sector comes at a time when e-commerce has been severely hit due to the coronavirus pandemic. After a lot of back and forth, the Indian government decided to not allow e-commerce platforms to deliver non-essential items during the coronavirus lockdown. With only essentials being ordered and increased competition in the grocery sector, e-commerce platforms are bracing themselves for a massive loss.

Snapdeal’s rivals – Flipkart and Amazon already have a presence in the video streaming market. Amazon has its global offering Amazon Prime Video, which is a big hit in India too competing with Netflix and Hotstar. Meanwhile, Flipkart recently entered the sector with Flipkart Video and started producing original content.

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