Skippi Ice Pops – how the Hyderabad-based popsicle brand fared after bagging a ₹1 crore deal on Shark Tank India S1

• Skippi Ice Pops turned the humble chuski, an ice pop, into a multi-crore business, with monthly sales skyrocketing from ₹5 lakh to ₹2 crore after appearing on Shark Tank India.
  
• The company’s co-founders, Ravi and Anuja Kabra, bagged an all-shark deal in Shark Tank India’s first season, raising ₹1 crore in the process.
  
• From launching Skippi Freezer Bike to make ice pops more accessible to planning to raise an additional ₹4 crore, here’s what Skippi Ice Pops has been up to since its appearance on Shark Tank India.
  

Turning the humble street-side chuski into a multi-million business is not easy, but that’s exactly what the Hyderabad-based couple Ravi and Anuja Kabra achieved with Skippi Ice Pops.

Last year, Skippi emerged as the first venture on Shark Tank India to onboard all the sharks, bagging investment from all the five sharks totaling to ₹1 crore, for 15% equity. Lenskart founder Peyush Bansal went ahead and further bumped up the total investment to ₹1.2 crore.

Founded just before the Covid-19 pandemic struck in 2020, Skippi Ice Pops has taken Indians’ love for chuskis and turned it into a successful business. The company has launched ice pops in six flavours – raspberry, orange, mango twist, bubblegum, cola, and lemon.

Post the Shark Tank India appearance, Skippi Ice Pops’ sales skyrocketed – according to Ashneer Grover, co-founder BharatPe and one of the sharks to have invested in the company, Skippi’s sales grew 40x. He called it “probably the biggest success story” of the show at the time. After Shark Tank, the company claimed that its monthly sales reached ₹2 crore, with over 20,000 orders being processed online.

Bringing the chuskis to your home, powered by electric scooters

We’ve all bought chuskis from the neighborhood kirana store or the friendly chacha who brings them on a cycle.

Skippi gave this a new-age twist and launched the Skippi Freezer Bike to make it convenient and easy to bring chuskis directly to the homes of customers, with the freezers keeping the ice pops ready to eat. Skippi ordered over 100 bikes from BikeWO, a company that customizes electric two-wheelers.

“We are delighted to launch the Skippi EV freezer bikes with a partner like BikeWo that features advanced technology and environmental efficiency. We are positive that the Skippi Freezer Bike will prove truly valuable and make Skippi Ice Pops even more accessible and available on the go,” Ravi Kabra, co-founder, Skippi Ice Pops said on the launch of the freezer bikes.

To further power its ambitions, Skippi Ice Pops is reportedly in talks to raise ₹4 crore.

Skippi’s ice pops are currently available in over 1,500 outlets in Hyderabad, the home of the company, and in 8,000 outlets across the country, apart from Amazon and Flipkart. A single pop costs around ₹20, and comes in different combinations, starting with a box of 12 pops with six flavours.

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