Jan 6, 2023
By: eetika.kapoor@timesinternet.in
Credit: SonyLIV
Founder of India’s first colour changing clothing brand Girgit, Pooja Bajaj Shah, raised ₹20 lakh from Shark Tank India judge and executive director of Emcure Pharmaceuticals, Namita Thapar. Here’s all you need to know about the ‘colour-changing product store’.
Credit: SonyLIV
The startup makes and sells shorts, shoes, smartwatches and more that change colour upon coming in contact with different temperatures. Its founder Shah wanted to bring a ‘little sunshine’ to clothes.
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Pooja Bajaj Shah, who is also the CEO, said that the startup sold 3,000 products within a year of its launch. They currently have 1,800 customers, the founder said on Shark Tank India.
Credit: Girgit's Instagram
The startup’s offerings include swim wear ‘Girgit girl’, ‘Sunny Sneakers’, colour changing bottles, colour changing masks, shorts and watch straps.
Credit: Girgit's Instagram
The startup witnessed month-on-month growth of 50%. The founders have family connections in the textile business, hence they could secure raw material at an attractive cost.
Credit: iStock
Girgit sold merchandise to the tune of ₹58 lakh within a year of inception and expanded to colour changing clothes for adults as well. Their shoes cost anywhere between ₹2,000 for kids, and ₹3000 for adults.
Credit: Girgit's Instagram
Founded during the pandemic, the company gets 65% of its business from WhatsApp and gains 20% sales from exhibitions. The rest comes from Instagram, on which they invest ₹30,000 per month for marketing.
Credit: Girgit's Instagram
Girgit was born during the pandemic, when Pooja Shah’s husband Benoy Shah showed her a colour changing pigment used in textiles. Benoy is presently an advisor to the startup.
Credit: iStock
Out of the five judges present, only Thapar offered to fund Girgit. Other sharks rejected the offer as they saw issues with scaling the business. The founder accepted Thapar’s offer.
Credit: SonyLIV