From Deepika Padukone, Alia Bhatt to Katrina Kaif – Bollywood’s leading ladies are writing big cheques for Indian startups

• Deepika Padukone, who makes her investments through her family office, recently invested in learning platform Frontrow.
• Katrina Kaif and Alia Bhatt have both picked up stakes in Indian e-commerce unicorn Nykaa.
• The Indian startup ecosystem is becoming an attractive investment destination for Bollywood’s biggest stars.

The Indian startup ecosystem is becoming an attractive investment destination for Bollywood’s biggest stars. And recently, actresses from tinsel town are cutting out cheques and making their first big investments in some of India’s big startups.

While many of them are strategic investments where the actors pick up an equity stake in the company in exchange for promotions, marketing and PR, there are also many who are betting on startups purely as an investment exercise.

Here are the top actresses and their bets on startups