Edtech platform Yellow Class raises $6 million in a funding round led by Elevation Capital

• The round was led by Elevation Capital, along with India Quotient, Titan Capital and First Cheque.
• Yellow Class plans to expand its presence in 500 cities in India and international markets.
• The company claims to have over a million students listed on the platform and it plans to onboard 9 million more by next year.

Edtech startup Yellow Class has raised $6 million in a Series A round led by Elevation Capital, with participation from existing investors India Quotient, Titan Capital and First Cheque.

Other participants of Yellow Class’ Series A round include Meesho’s cofounder Vidit Aatrey, Indifi’s founder Alok Mittal, Bounce cofounder Vivekananda Hallekere, OYO’s global chief strategy officer Maninder Gulati, OYO’s chief operating officer Abhinav Sinha, PropTiger’s chief executive Dhruv Agarwala and Xiaomi Indonesia’s country director Alvin Tse.

Yellow Class will use the funds for improving the product experience for both parents and children, developing more content and building brand awareness. A part of the funding would also be used to hire for leadership roles across the product, technology and engineering verticals as it plans to expand to 500 cities in India and international markets.

In November 2020, it had raised $1.5 million in a seed round led by India Quotient.

The company was founded in 2020 by Anshul Gupta and Arpit Mittal to offer extracurricular and co-curricular classes to students between 3-12 years of age. The company currently offers courses across 40 categories like art, craft, dance, yoga, general knowledge, logical reasoning and more.

These courses are taught by experienced mentors including influencers, professionals and celebrities. Each class is attended by 10,000 children simultaneously and the platform has over a million students registered on its platform. The company aims to onboard 10 million monthly active teachers in the next one year.

Yellow Class’ founders Gupta and Mittal, in a joint statement, said, “Studies have shown that more than 100 million Indian kids below 13 years of age spend an average of 100 hours per month on YouTube and other similar platforms. Parents are actively looking for better, interactive alternatives that would be beneficial for their child’s cognitive growth.”

The company claims to have grown 18-fold in the last six months and plans to build new categories of extra/co-curricular classes on its platform. It is also looking to incorporate classes in vernacular languages, driving social peer-to-peer engagement and ensuring deeper progress tracking.

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