Cult.fit goes online to support people to workout from home amidst Corona shutdown

• Fitness startup Cult.fit has announced that while its centres will remain shut, it is going online with cult.live.
• The startup will also be providing real time feedback with an energy meter that will track your workout, and will also be offering classes led by real athletes.
• The online classes will be available across formats like strength, cardio, HRX, and yoga on all seven days of the week.

Gyms across the country are shutting down as the government takes steps to prevent the spread of Coronavirus. As people resort to working from home and stop going out, the importance of being ‘online’ is also growing.

Fitness startup Cult.fit announced that while its centres will remain shut, it is going online with cult.live. So, now people can join the classes from the comfort of their homes. The online classes will be available across formats like strength, cardio, HRX, and yoga on all seven days of the week.

“The LIVE classes can be accessed on mobile devices; one can also stream the session on desktop and mirror the same on TV screen. Having said that, good network connectivity is a must,” the company said in a statement.

The startup will also provide real-time feedback with an energy meter that will track your workout, and will also offer classes led by real athletes.

Curefit was founded in 2016 by Myntra co-founder Mukesh Bansal and former Flipkart chief business officer Ankit Nagori. It has fitness centres under the Cultfit brand and a health app called Curefit. It also has diagnostic centres called Carefit and yoga and meditation centres called mindfit.

Having gained massive popularity in less than four years, the startup has registered over 4 lakh users for Curefit, with 180 centres across Bengaluru, Delhi NCR, Mumbai and Hyderabad. All these provide an annual revenue of $100 million. The company now plans to grow to 800 centres by 2020.

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