Baahubali star Rana Daggubati and Anthill Ventures selects 7 consumer brand startups for its mentorship programme

• Anthill Ventures has launched an urban-i programme in partnership with Rana Daggubati, an Indian actor and producer known for his Telugu films.
  
• It has selected seven startups across countries based on four parameters — quality of product and brand proposition, market growth potential, scalable business model and innovation.
  
• The six month programme will provide mentorship on business strategies, raising funds and generating revenues.

In a bid to push consumer brand startups in India, Anthill Ventures has launched urban-i programme in partnership with Rana Daggubati, an Indian actor and producer known for his Telugu films.

Of the 80 applicants, the investment ecosystem has selected seven startups across countries based on four parameters — quality of product and brand proposition, market growth potential, scalable business model and innovation.

The winners include Indian apparel startup Herringbone & Sui; IoT solutions platform Smitch; organic food startup Living Food Co; wellness solution provider RE/MIND; skincare brand PULP; Tasty Tales and SoulFuel that offers protein supplements.

“We are inspired by the creativity demonstrated by the selected startups. Their solutions have the potential to alter product innovation radically in the urban tech space. We look forward to accelerating the selected companies with direct market access and live projects,” Daggubati said.

Anthill Ventures will provide mentorship on business strategies, raising funds and generating revenues. “The six-month programme will help each of the selected startups to raise funding of up to $1 million smart capital via Anthill and its co-investors’ network,” the company said in a release.

The initiative will help the shortlisted startups accelerate growth by providing access to over 30 global subject matter experts and mentors, 50 corporate partners. The move will also help startups to create partnerships with retailers, distributors and ecommerce platforms.

“We have been tracking the growth of startups that have huge potential to disrupt the consumer brand space globally. We have selected startups that are developing some path-breaking and trend-setting solutions, which can shape future lifestyles. The selected startups will connect with Anthill’s global market access channels. They will benefit from a well-thought-through marketing and sales/distribution strategy to capture market share in the Urban Indian Market,” Prasad Vanga, founder and CEO of Anthill Ventures said.

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