An Indian startup claims to bring Indian carb consumption down from 85% to 25%

• The low-carb and high-fat diet has gained traction in the last 3-4 years.
  
• And this Bengaluru-based startup is providing a healthy keto friendly snacks replacements.
  
• Lo! Foods recently raised $500,000 from angel investors and is eyeing tie-ups with 5-star hotels.

If you are living in urban India, you will probably know at least one person who is following a keto diet. It is not just fitness lovers who are gaining from this diet, but startups too are keen on providing keto-friendly snacks to the increasing number of health-conscious Indians.

“People can’t replace keto friendly food with their everyday meal so we brought modified version of Indian snacks to the market,” Sudarshan Gangrade, the founder of Lo! Foods told Business Insider India.

This Bengaluru-based startup believes that even those who diet continue to snack and hence healthy snacks replacements will find takers. Lo! Foods has a low-carb and keto-friendly range of packaged foods.

It uses atta which is whole wheat flour to make healthy snacks like South Indian mixture, low-carb namakpare, coated peanuts and desserts including coconut ladoo. It recently introduced keto-friendly chocolates as well.

The low-carb and high-fat diet has gained traction in the last 3-4 years.Yet, love for snacks is what makes people binge on unhealthy foods, and Lo! believes that its a sweet spot for them.

While the health food market in itself is at ₹2,000 crore per annum, the keto market size is around ₹25-₹30 crore. Health snacks market is also growing fast at rate of 50%.

Moreover, there are very few competitors in the market. Lo! Foods recently raised $500,000 from angel investors and is eyeing tie-ups with 5-star hotels.

“Lo! Foods is helping people reduce their carb consumption from 80-85% to 25% through a wide range of Indian snacks,” said Gangrade.

PC Mustafa, an advisor to Lo! Foods believes that health conscious Indians are willing to pay a premium price for healthy foods

The startup claims to have India's most extensive range of low carb food. The brand is sold on health platforms such as Freshmenu, Eat Fit along with popular e-commerce sites like Amazon, Flipkart, and Big Basket.