What it's like inside Rolls-Royce's $410,000 luxury SUV

• The Cullinan is Rolls Royce's first attempt at an SUV
• It's covered in luxurious materials from real metal accents to lambswool carpets.
• It has a 6.73-liter, 563 horsepower, twin-turbocharged V12 engine with a top speed of 155 mph.
• Visit Business Insider's homepage for more stories.

The following is a transcript of the video.

Rich Benoit: I don't think that's worth $6,800.

Matt DeBord: $6,800 for a clock?!

Rich: Yeah, I don't think so.

Matt: I'm Matt, senior correspondent at Business Insider.

Rich: I'm Rich from the YouTube channel Rich Rebuilds.

Matt: And today we've got a 2019 Rolls-Royce Cullinan, the pinnacle of luxury SUVs.

Rich: And today we're gonna find out, is this thing actually worth $410,000?

Matt: Whenever I get in a car like this, I always start to look around and say, OK, well, I'm in a Rolls-Royce now. It's supposed to be incredibly... amazing and opulent inside, yeah, yeah, yeah, so where did they cut corners? What did they not, like, what's not up to the level of what I would think of for Rolls-Royce?

Rich: What do you see so far?

Matt: Where is the plastic, you know? Well, I mean, you know, the visors look, you know, the visors are a little bit like, well, maybe this is from the BMW parts bin.

Rich: Right.

Matt: Right? And there's some little bits and pieces of plastic here and there. But for the most part, for the most part...

Rich: I think it looks, yeah, I think it looks good so far.

Matt: The whole thing is pretty beautifully executed. Rich: Right, no, absolutely. Matt: I'm a big fan of the interior here.

Rich: I like the interior a lot.

Matt: The interior has won me over. I think the interior is worth $410,000.

Rich: You know what I think is cool? The digital-analog gauges look kinda cool.

Matt: Yeah, and everybody loves the power reserve instead of the tachometer.

Rich: That is kinda cool too.

Matt: You know, I'm on the power now, so I'm depleting my power reserve.

Rich: Right, so you have 80% left, power. Matt: Right, so it's the reverse of a typical tachometer, you know, where instead of it showing me the engine speed, it's showing me how much...

Rich: How much power you have left. Right.

Matt: Exactly. So, we're supposed to have a 0 to 60 in 4 1/2 seconds here, so we're gonna see if we get more or less 0 to 60 in 4 1/2. One, 1,000,

Rich: Oh, yeah!

Matt: two, 1,000, three, 1,000, four, 1,000. I got four seconds.

Rich: It gets up and goes, for sure. 500 and, what, 60ish kinda horsepower?

Matt: 563 is the official number, with 630 pound-feet of torque? Something like that, yeah.

Rich: I wish it was, I wish it was more.

Matt: To be honest with you, I was thinking the same thing. Maybe you could complain a little bit about the horsepower, and I, like you, I might say this is not quite as much I'd like to get out of it, you know.

Rich: Right, right.

Matt: But I like having all that torque.

Rich: Right, no, the torque's great.

Matt: I'm not gonna complain about the torque because you do want to have that sense that the thing could just keep going and going and going and going and never strain and you've always got some torque that you could go grab and have it do its thing. Now, I'm enjoying my time behind the wheel, as I always do in a Rolls-Royce, because I like the thin steering wheel.

Rich: You do?

Matt: I do. I love the steering wheel.

Rich: I thought it would be, like, bolsters there. That doesn't seem right to me.

Matt: I totally dig the thin steering wheel, and I always feel like... although, yeah, you're right, you're very... it's not like, you know, you drove over here in a pretty snazzy Corvette, which did not isolate you from the driving experience.

Rich: No, I felt every bump. I felt every person yelling at me to tone it down. I just, everything. Every single, I felt everything. This car, I feel like, you're just... it's just doing all of the work. You're just sitting down.

Matt: No, exactly. It's extremely relaxing, it's a meditative experience, you know, it's just... I really, really like driving Rollses for just this reason. And you can only, this driving experience is completely singular.

Rich: Mm-hmm.

Matt: You know, I've driven probably half a dozen Rolls-Royces, and you always, this is the feeling you always have in them.

Rich: It's so quiet.

Matt: It's quiet.

Rich: You don't hear it. Like, I haven't heard anything on the outside. Anything. I barely hear cars driving by.

Matt: Yeah. [Matt laughing]

Rich: I've gotta, you know, I do want to figure out one thing. What packages do they have available? 'Cause, what's the retail on this thing? Was it $410,000, they said?

Matt: This is $410,000. This vehicle, the way we're testing it, is $410,000. So, it's $325,000 to start.

Rich: All right. So let's see what other options. So, the paint is an $11,500 option.

Matt: Yeah, and I was a little disappointed with the paint, actually.

Rich: I didn't, I didn't think that was great, so, like, me being the cheap person that I am, I could save money right there.

Matt: [laughing] There you go.

Rich: Like, instead of saying, "Paint: gunmetal," I would say "Paint, yes." [laughing]

Rich: You know? So, let's see. Oh, one of my favorite features of this car, by the way, it's the lamb's wool floor mats.

Matt: Yeah, nice.

Rich: Those were $1,500.

Matt: Yeah, yeah, worth every penny.

Rich: I think that's a must-have, so let's see. So, there's contoured... ooh, let's see, what, contrast seat piping? $4,000. So, I think if you want to get the orange stitching on the seats,

Matt: That's four grand? Rich: that's four grand. Are those, is that hand-stitched? Is this car handmade?

Matt: Yeah, probably is hand-stitched actually.

Rich: And then there's the technical bespoke clock, which is, that's, I don't think that's worth $6,800.

Matt: $6,800 for a clock?!

Rich: Yeah, I don't think so. I mean, I have a nice watch I could probably just use for that. I mean, you can buy a nice watch for less than that. You know?

Matt: That's right, that's right.

Rich: Cheap guy. Let's see, what else is there? The rear theater configuration? I think that's, like, the TVs in the back, for $8,000. I'm not sure I would do that. These are a lot of things I'd probably just...

Matt: What about the picnic benches back there? The fold-down picnic benches?

Rich: How much were those? The fold-down picnic benches, I think were, those were $4,000. So if you want, like, little benches at the back of your seat where your rear-seat occupants could kinda just have a picnic back there, that'll cost you up to $4,000.

Matt: Have a little prime rib.

Rich: Yeah, exactly. But then your car will smell like food. You don't want that.

[Matt laughs]

Rich: You don't want the car smelling like food, no way. I'll tell you one thing. Out of any Rolls-Royce I've seen so far, I think this would be the one I would probably purchase.

Matt: Really? Rich: Yeah, I'm not a Phantom guy.

Matt: Not a Phantom guy?

Rich: I can't drive a Phantom.

Matt: I would get a Phantom. I mean, I think the more time we spend in here, and we haven't been spending, you know, hours and hours or days and days in the car, we'd find some...

Rich: We'll start picking it apart.

Matt: We would. We would find some additional things to complain about. I'd find more things outside the car to complain about. Like, there's some chrome that's slapped on out there.

Rich: Right, yeah, I'd wanna see it without that.

Matt: Seems like it's a little plasticky and a little cheap. There's some plastic stuff on the front, on the fascia, that's, I think, a bad choice. Yeah, what do you think of the overall design?

Rich: Great design. I think it's a phenomenal design. I think the rear end is very simple. And there's no Cullinan badge on it, which I like.

Matt: That's nice, right.

Rich: It's like, you get it, it's a Rolls-Royce, you don't have to rub it in my face, it's a Cullinan. Like, I respect that. One thing I don't like about the front end is that I wish the grill, I wish the front end didn't remind me of a Ghost. Matt: Uh-huh. Rich: It's not as, you know, it's not as, like, you know, present as the Phantom, obviously. It's very Ghost-like. It's not a bad thing. But you can tell that it's, you know, they kinda copied some cues from there, which I guess is fine, but I wish it was a little bit different from the SUV, that's all.

Matt: Interesting, interesting. I'm a little, it has 22s on it, and I think it could go bigger.

Rich: I agree.

Matt: I think the wheel wells could be filled up with a bigger wheel, and if I were gonna order it, you know, above and beyond a $325,000, I would definitely want bigger wheels.

Rich: But, no, this is definitely something different. They've done a great job making a statement, but also it's very simple on the outside. The taillights, the rear end of the vehicle.

Matt: That's a good point.

Rich: It's very simple. It's very sedated, but still the presence is very big. I think this is one of the best-looking SUVs available right now, but there is a Range Rover that is pretty good-looking as well.

Matt: All right, Rich, $410,000 Rolls-Royce Cullinan, hyper-luxury SUV, what do you think? Is it worth it?

Rich: I'm gonna go ahead and say no, this is not worth the $410,000. I would say it's worth the base price of $325,000. $410,000, no way.

Matt: For me, it's not a $410,000 car on the outside. It is a $410,000 car on the inside. And when I'm in that car, I feel like I'm in the lap of luxury. It's uber-luxury, hyper-luxury. It's very much the Rolls-Royce experience in there. Got nothing to complain about. It's extremely quiet, and yet, this big V-12 motor, you know you've got that. Serves up the goods if you need it, but you're not hearing it roaring away or anything like that. That's really just very Rolls-Royce for me. But not $410,000 on the outside. Definitely $410,000 on the inside.

Rich: More like a $350,000 on the outside.

Matt: Yeah, $350,000 on the outside.

Rich: All right, I'd have to agree.