- Ruf, which tunes existing Porsches and builds its own Porsche-inspired rides, just unveiled the Rodeo concept - a sleek off-roader that's a tribute to the American West.
- The 510-horsepower sports car is built around Ruf's new carbon-fiber chassis and gets off-road-focused upgrades like extra lights, knobby tires, and a trunk-mounted shovel.
- The rodeo is just a concept for now, but you can reportedly buy its sibling - the Ruf SCR - for a cool $700,000.
- Visit Business Insider's homepage for more stories.
The Ruf Rodeo might look like a Porsche 911 with extra lights and some knobby tires, but it's much more than that.
A concept off-roader from a Porsche tuner and boutique car manufacturer called Ruf, the Rodeo is actually built around Ruf's very own carbon-fiber chassis. Although it looks very, very much like a Porsche 911, it's a completely different car.
Ruf planned to show off the Rodeo earlier this month at the Geneva Motor Show, but the show was canceled amid the spread of the novel coronavirus.
The rugged Rodeo concept - which has 510 horsepower, adjustable all-wheel drive, long-travel suspension, and all-terrain Michelin tires - combines a "passion for cars with the love of western culture," according to Ruf. It's something Ruf's marketing director, Estonia Ruf, found an appreciation for while in Oklahoma.
Aside from off-road-focused mechanical upgrades, the Ruf Rodeo sports a design that's a nod to the American West. It has a sand-colored exterior, a rugged interior, and a trunk-mounted shovel, should you get stuck out on the plains.
Learn more about Ruf's Rodeo concept below: