- Elon Musk's Boring Company is one of the most talked-up transportation companies of the moment, with an ambitious goal of drilling a network of tunnels meant for cars under major cities.
- The company's president, Steve Davis, has a fittingly whimsical background, laid out in a new profile from Bloomberg.
- Davis taught himself how to make frozen yogurt while earning his Ph.D. and opened his own yogurt shop, which he later sold for $1.
- He also used to own a Washington bar called Thomas Foolery that accepted Bitcoin payments.
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Elon Musk's Boring Company has built a reputation for offbeat stunts - while its primary business is focused on digging a network of tunnels for Tesla cars under major US cities, the company has drawn attention for selling flamethrowers and building a Monty Python-style watchtower.
As it turns out, Boring Company president Steve Davis has a history of wacky gimmicks throughout his career, detailed in a new profile from Bloomberg reporter Sarah McBride (the profile builds on reporting from Ashlee Vance's book on Elon Musk).
Davis was hand-picked by Musk to lead Boring Company, perhaps in part because of his colorful background. Before working for Musk, Davis founded a frozen yogurt shop and a bar that accepts bitcoin, among other ventures.
Boring Company now faces scrutiny, especially in Chicago and Las Vegas, where it plans to build its first tunnels. It still hasn't constructed any commercial tunnels, though the Las Vegas project is under construction. The company is now weathering pushback from skeptical lawmakers - Davis will have to navigate those concerns in order for the company to follow through on its vision.
Here are some of the most striking details from Davis' life before Boring Company.
