Tata Neu has been downloaded over 2.2 million times since its launch last week.- Pal also mentioned that the strong offline presence that Tata has is going to benefit Tata Neu.
- Tata owns several retail brands like BigBasket, 1mg, Croma and AirAsia, which are part of Tata Neu.
Tata Digital held this press conference to formally introduce their latest super app, Tata New, that was launched on April 7, 2022. Pal mentioned that the app has received 2.2 million enrollments and witnessed a “significant” number of transactions since its launch.
He also mentioned that the people shopping on the Tata Neu app are shopping across categories.
Pal also mentioned that the strong offline presence that Tata has is going to benefit Tata Neu as well. He, during the launch of the app, mentioned that the Tata Neu began with a cumulative consumer base of 120 million users and 2,500 offline stores, along with an 80 million app footprint across its digital assets.
The app, which was initially rolled out a little over six months ago, was only open for 800,000 Tata Group employees and their friends and family till its formal launch last week. The app had already been downloaded over 100,000 times both on Google Play Store and Apple App Store before it was open to the larger customer base.
N Chandrasekaran, who took charge as the chairperson of Tata Digital earlier this week, mentioned that Tata Neu has been in making for the last two years. However, he denied all media reports that the launch of Tata Neu has been delayed. “We were calibrating it along the way and we came out at the right time,” he noted.
Tata owns several retail brands like BigBasket, 1mg, Croma, AirAsia, Indian Hotel Company Limited (IHCL), Qmin, Starbucks, Tata Cliq, Tata Play, Westside, Titan, Tanishq, Tata Motors and Vistara which will be available on the super app. The company is looking to partner with external brands to enhance their offerings too, Pal said.
The super app “seamlessly blends product commerce, service commerce and financial services into a consumer-first, future-ready, integrated experience”, Tata Digital had previously said.
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