Reliance Retail signs up Indian cricketer Hardik Pandya as brand ambassador for new athleisure brand Xlerate

• Offerings at Xlerate start from ₹699, claiming to offer youth world-class sportswear at affordable prices.
  
• AJIO Business, the ecommerce arm of Reliance Retail has an extensive portfolio of 5000-plus fashion and lifestyle brands.
  

Reliance Retail on Tuesday launched an athleisure brand Xlerate – with Indian cricketer Hardik Pandya as its brand ambassador – on its new commerce platform AJIO Business.

Offerings at Xlerate start from ₹699 and the company claims to offer youth world-class sportswear at affordable prices. The sports utilities offered by Xlerate includes sport shoes, athletic and lifestyle footwear, and apparels such as track pants, t-shirts, shorts, and other accessories.

Any retailer in India, including small-sized general sports stores and fashion retail outlets, can place an order for Xlerate products by registering on AJIO Business, the company stated.

“Xlerate is sure to delight the value-conscious consumer with its superior and affordable product offering. Our brand ambassador, Hardik Pandya, embodies its spirit of moving ahead in life undeterred by obstacles,” Akhilesh Prasad, president and CEO – fashion and lifestyle, Reliance Retail said.

AJIO Business, the e-commerce arm of Reliance Retail, partners with retailers and merchants. It has an extensive portfolio of 5000-plus fashion and lifestyle brands.

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