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  4. Porsche will put its customers' giant fingerprints on the hoods of their brand-new 911 sports cars for $8,000 - here's how it works

Porsche will put its customers' giant fingerprints on the hoods of their brand-new 911 sports cars for $8,000 - here's how it works

Brittany Chang   

Porsche will put its customers' giant fingerprints on the hoods of their brand-new 911 sports cars for $8,000 - here's how it works
Porsche 911 fingerprint
  • Porsche has developed a new direct printing method that will allow the automaker to print a customer's fingerprint onto the hood of the buyer's own Porsche 911.
  • The automaker claims it developed new software and hardware for the printing method.
  • The design will cost customers €7,500 - about $8,154 - on top of the $97,400 car.
  • Visit Business Insider's homepage for more stories.

Porsche has developed a direct printing method that will allow "high quality" designs to be printed onto its vehicles, and wants to start by placing Porsche 911 customers' fingerprints onto the hood of their cars.

Alexander Fabig, a Porsche VP, said in a statement that the fingerprint option is a "personal" design that reflects the individuality that he considers "important" for Porsche customers.

The customers will be a part of the whole printing process with an understanding of how their fingerprints will be used. The printing itself will be done through Porsche Centers and the Porsche Exclusive Manufaktur in Zuffenhausen, Germany.

Porsche plans on allowing other customer-specific designs to be printed in the future but is focusing on the fingerprint hood design for now.

Keep scrolling to learn about the unique hood designs:



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