Feb 27, 2023
By: Rahul Verma
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Logos serve as the identity of a brand and often create the initial impression on customers. In the past year, several brands have undergone logo redesigns, significantly impacting their image. Here are some top brands that redesigned their logos.
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After almost six decades, Nokia has redesigned its iconic logo. Revealed before the Mobile World Congress in Barcelona, the new brand identity features a modern and digital look, replacing the previous typeface and ‘Yale blue’ colour scheme.
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New Instagram features thicker lines and a friendlier gradient, showcasing how minor updates can yield a positive impact. According to Instagram, the new brand identity is designed to foster continued evolution and create more immersive and inclusive experiences.
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Baskin Robbins' new logo boasts a retro aesthetic and less synthetic appearance, as the company aims to appeal to new audiences while bidding farewell to its nostalgic former logo.
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Skoda's fresh brand identity showcases a striking logomark, font, and beautiful colour scheme.
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Dunkin's renowned tagline, ‘America runs on Dunkin,’ remains consistent with the company's new name change from Dunkin' Donuts. This rebranding effort reflects Dunkin's focus on broadening its food and beverage offerings.
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Although Uber has experimented with various logo designs, their half-coin image caused confusion among consumers. As a result, Uber revamped their logo to a simple and straightforward icon.
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Balmain Paris' new brand logo features a dynamic monogram that combines the B and P, offering flexibility to use it alone or alongside the brand name. Balmain aimed to simplify the logo's typeface while incorporating a decorative touch.
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Facebook, now known as Meta and the parent company of Instagram and WhatsApp, has unveiled a brand new logo along with its name change.
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