Presently, it has 15 lakh customers and tied up withYes Bank and DCB Bank for opening salary accounts, he said.
"We are now targetting the blue-collar workers of WestBengal for which Niyo has tied up with 59 corporates oremployers in the state. We will help these employers opensalary accounts for their workers with either of the twobanks," Niyo Bharat's business head Darpan Sharma toldreporters here.
He said the company offers prepaid cards, co-brandedwith both the banks, to the account holders, for bankingtransactions.
Sharma said the account holders would also be able tocarry out financial transactions including payment of billsand availing small ticket loans through the Niyo Bharat appwhich is available in 10 languages.
The typical salary bracket for the targetted bluecollar workers is Rs 8,000 to Rs 12,000 per month, he said.
Owned by Finnew Solutions Private Ltd, Niyo Bharatcharges Rs 200 annually for each prepaid card holder, he said.
Sharma said the other business vertical of the companyis Niyo Global Card, which is a rupee-denominated travel cardfor those going overseas.
The present customer base of Niyo Global Card is twolakh, which is expected to reach 10 lakh in two years, headded. DC BDCNN NN