Jio expands its content library for kids – partners with Mumbai-based USP Studios

• With the partnership, Jio has expanded its offerings in the kids’ content space by giving its users access to eight edutainment apps.
• Interestingly, the move from Jio comes when reports suggest that Reliance is working towards creating India’s no.1 OTT platform.
• The six-year-old USP Studios has garnered a total of over 60 billion views on YouTube, and has over 50 animated character IPs.

Reliance Jio is leaving no stone unturned to tap into various, if not all, segments of the internet-based market in India. In its latest move, in a bid to strengthen its content offering for kids, Jio has partnered with Mumbai-based kids content creator USP Studios.

With the partnership, Jio has expanded its offerings in the kids content space by giving its users access to eight edutainment apps – Kids First, Kids TV India, Junior Squad Kid Songs, Top Nursery Rhymes, Kids Channel India, Bob The Train, Little Treehouse Rhymes, and Farmees Nursery Rhymes.

“We are extremely excited about this partnership with USP Studios that has helped us expand our offerings for kids and preschoolers. At Jio, we are focused on expanding our content library to suit the needs of our consumers across all ages. USP Studios is a domain expert and a leader in its category. Through this partnership, we are sure that parents will have a new way to keep their kids engaged and make screen time more meaningful with content that is educative and enriching,” said Akash Ambani, director at Jio, in a statement.

Interestingly, the move from Jio comes at a time when reports suggest that Reliance is working towards creating India’s no.1 OTT platform. This will also be achieved through partnerships with various content creators.

The six-year-old USP Studios has garnered a total of over 60 billion views on YouTube and has over 50 animated character IPs. “While we have been reaching out to over 130+ million subscribers, we believe it’s time that we further expand this reach to the next 100 million in India and our partnership with Jio will help us achieve this goal. Jio has been a true gamechanger in how India has been accessing content. It has not only reduced costs, but has opened up new avenues in terms of how consumers access content,” said Uday Singh Phoolka, Founder, USP Studios.


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