IIM-C to offer programme in AI-powered marketing

• IIM-Calcutta announced an advanced programme in artificial intelligence-powered marketing.
• The programme, launched in partnership with Talent Sprint, will commence in May.
• The programme will help marketing professionals transition into the world of artificial intelligence (AI)to scale and personalise their campaigns.

The IIM-Calcutta announced on Wednesday an advanced programme in artificial intelligence-powered marketing. The programme will help marketing professionals transition into the world of artificial intelligence (AI)to scale and personalise their campaigns, the preimer B-school said.

The programme, launched in partnership with Talent Sprint, will commence in May.

A Salesforce report shows that adoption of AI by marketing professionals has grown by 44 per cent since 2017.The growth of AI use is projected to rise by 257 per cent in the next two years, the institute said.

"Therefore, there is a massive rise in demand for marketing professionals who can use AI and machine learning to amplify marketing yield and transform the customer experience," it said.

"IIM-Calcutta with its acknowledged expertise in analytics, marketing and information technology is pleased to partner with TalentSprint to offer this cutting-edge programme for the marketing professionals of tomorrow," co-programme director Saravana Jaikumar said.