GM has revealed details for some of the 22 new electric vehicles it plans to launch by 2023

• General Motors plans to launch 22 new electric vehicles by 2023.
• At an EV day near Detroit, executives showcased electric vehicles from Chevy, Buick, Cadillac, GMC's Hummer, and the Cruise self-driving/ride-sharing startup.
• All the vehicles will be powered by GM's new Ultium battery technology and be built on a new EV platform.
• Visit Business Insider's homepage for more stories.

GM held an EV day for investors, media, and dealers at the company's Technical Center near Detroit this week. The automaker intends to launch 22 new electrified vehicles by 2023, pursuing what CEO Mary Barra has called an "all-electric future."

Four EVs are launching in 2020. According to GM, the balance should follow at a rapid clip, and Barra said the program should be profitable "in its first cycle."

GM president Mark Reuss presented the fleet of forthcoming EVs that GM showcased at the event, stressing that "everything" is real - the company showed no vaporware concepts that it doesn't intend to bring to market.

Here's a rundown of the vehicles, from each GM brand:

Cadillac

In addition to revealing the Celestiq, a hand-built, limited-production, all-electric luxury sedan that has Bentley-level scale, GM provided a closer look at Lyriq, slated to roll out in April 2020. That SUV has an all-new exterior and interior design. The exterior's standout is a multilayered, lighted grille, framed by vertical headlamps. The interior strives to seamlessly integrate various features and has a showstopping, curved LED instrument cluster and LED screen that covers most of the dashboard.

Lyriq is topped by a new, three-row SUV that will probably wear the Escalade nameplate. The large, sleek SUV had an LED setup that runs from pillar-to-pillar on the vehicle's dash.

Each new Cadillac will be built on GM's new dedicated EV platform at the company's retooled Hamtramck factory in Michigan. The new Caddys will also utilize GM's Ultium battery pack, an innovative, modular pouch design delivering up to 200 kWh capacity and more than 400 miles per charge, with 0-60 mph as low as three seconds.

Cadillac has been designated as GM's lead electric brand, so it was no surprise that GM provided a lot of detail about its new lineup.

Buick

Two new Buick electric SUVs are on the way. As-yet unnamed, they'll also use Ultium battery packs and feature a slightly more subdued version of the Cadillac instrument-infotainment LED-screen setup.

Chevy

The next-generation of the pioneering Chevy Bolt EV arrives in late 2020. A crossover Bolt follows in summer of 2021, and it's the first vehicle outside the Cadillac brand to get the Super Cruise handsfree highway self-driving technology.

Super Cruise itself has been upgraded. It can now navigate highway interchanges without disengaging, has been tweaked as far as driver-attention monitoring is concerned, and is now easier overall to engage, an adjustment GM made in response to owner feedback.

GMC Hummer

The Hummer returns! First as a GMC pickup truck in May 2020, then as an SUV. Again, the resurgent brand's vehicles will be Ultium-powered and be built using a new EV platform and up to three electric motors.

Unlike Cadillac and Buick, the updated GM infotainment system will be less luxuriously high-tech in Hummer, designed instead to be robustly interactive when taken into rough, off-road conditions. Still, a large central touchscreen will be the centerpiece.

Cruise

The self-driving/ride-sharing startup acquired by GM in 2016 and a standalone company valued at nearly $20 billion showed its Origin shuttle at GM's EV day.

Built with Honda, it's the first vehicle to use the third-generation GM EV platform. Cruise won't launch its commercial service in San Francisco with the Origin - that duty falls to modified Chevy Bolts - but Origin will be Ultium-powered when Cruise is ready to set it loose.