Ford is coming after Tesla and wants an 'apples-to-apples' showdown between its F-150 and Elon Musk's Cybertruck

Elon Musk via Twitter

• Tesla CEO Elon Musk picked a fight with ford as he unveiled his long-awaited electric pickup truck last week. 
• In the sometimes awkward presentation, Musk took direct shots at the automaker, and showed the Cybertruck beating the F-150 in a tug-of-war match.
• "Hey @elonmusk send us a Cybertruck and we will do the apples to apples test for you," Sunny Madra, who leads Ford X, the automaker's mobility ventures lab, said on Twitter.
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A top Ford executive implied on Monday that Tesla's video showing its new Cybertruck beating an F-150 might not have been completely fair.

"Hey @elonmusk send us a Cybertruck and we will do the apples to apples test for you," Sunny Madra, who leads Ford X, the automakers mobility ventures lab, said on Twitter.

Last week, as part of a laser-filled reveal that didn't go completely to plan, Tesla's chief executive Elon Musk went out of his way to take shots at Ford and other automakers: "You want a truck that's really tough, not fake tough," he said. 

Ford, for its part, was quick to fight back.

"We've always focused on serving our truck customers regardless of what others say or do," a Ford representative told Business Insider.

Madra's tweet appears to be the first time since the Tesla reveal that a Ford executive has publicly discussed the Cybertruck. However, the company has big plans for its own electric truck fleet.

Earlier this year, an electric F-150 prototype showed off by Ford handily towed a million-pound consist of train cars for 1,000 feet. For context, a properly configured Ford F-150 pickup truck can tow 13,200 pounds.

It's not clear if Tesla will take Madra up on the offer of an apples-to-oranges test, which could be the first of its kind for the nascent electric vehicle industry, and certainly a treat for automotive fans.

More on Tesla's new Cybertruck: 

• People have been ridiculing Tesla's new Cybertruck for its unusual design - but some big names in Silicon Valley say they love the pickup
• Tesla surges after Elon Musk says more than 200,000 people have ordered the controversial new Cybertruck
• People are saying the 'cybergirl' who introduced Elon Musk at Tesla's Cybertruck unveiling was girlfriend Grimes - here's the evidence