After Flipkart Flights, the ecommerce player ventures into hotel bookings business

• Flipkart Hotels aims to provide customers options to book hotel rooms across 3 lakh domestic and international hotels.
  
• Apart from offering flexible travel and booking policies, Flipkart aims to offer easy EMI options as well.
  
• Launched on Cleartrip’s API, Flipkart Hotels will benefit from Cleartrip’s deep understanding of travel customers and sectors, the company said.
  

Ecommerce major Flipkart announced the launch of a new hotel-booking feature, Flipkart Hotels, on its platform today. Launched on the back of Cleartrip’s API, Flipkart Hotels will provide customers the opportunity to book hotel rooms across 3 lakh domestic and international hotels.

“Available on the Flipkart app, this new offering provides a hassle-free booking experience, and timely communication through popular messaging apps. The platform further enables users to avail third party offers on Flipkart platform,” the company said in a press release.

Flipkart Hotels says that it will benefit from Cleartrip’s deep understanding of travel customers and sectors. It had acquired the travel bookings company in 2021. However, the ecommerce platform had launched a service to aid flight bookings on its app in 2020, during the pandemic.

“Flipkart Flight is on a steady path of growth in the travel industry since we entered this space. With Flipkart Hotels, we are strengthening our commitment to provide a better experience and superior service to our customers across metros and beyond tiers,” said Adarsh Menon, senior vice president, Flipkart.

Apart from offering flexible travel and booking policies, Flipkart aims to offer easy EMI options as well.


“With our banking partner’s financial offerings, the customers will unlock great value in this segment and enhance Flipkart’s capabilities as a preferred one-stop shop for the travel booking needs of Indian customers,” said Menon.


The online hotel bookings market in India has players like Oyo, Airbnb, Trivago, Booking.com and Treebo.

Flipkart intends to bank on the growth seen in the hotels and hospitality sector, after the pandemic. It said that new travel trends like exploring lesser-known destinations, workations, long stays, and vacation rentals are becoming mainstream.

“These developments are giving a boost to the travel industry. Given the 70% growth in the last quarter compared to a CAGR of 60% over the last two years, the next festive quarter is expected to be even better for the overall travel industry,” Flipkart said.

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