Dabur acquires majority stake in Badshah Masala for ₹587.5 crore

• The acquisition marks Dabur’s entry into the over ₹25,000 crore branded spices and seasoning market in India.
  
• Mohit Burman, chairman of Dabur India said that they intend to leverage their global market presence to grow the business globally.
  
• The transaction is expected to be cash EPS neutral in the first year and accretive thereafter, the company said.

Dabur India announced that it signed definitive agreements to acquire 51% shareholding of Gujarat-based spice maker Badshah Masala for ₹587.52 crores, today.

Badshah is engaged in the business of manufacturing, marketing and export of ground spices, blended spices and seasonings.

“The Indian spices and seasoning category is a large and attractive market. Badshah Masala is one of the key players in this space. Our investment in Badshah Masala will help expand this business and continue to provide unmatched quality products,” said Mohit Burman, chairman of Dabur India.

The company said that the acquisition is in line with Dabur’s strategic intent to expand its food business to ₹500 crores in three years and expand into new adjacent categories. “This also marks Dabur’s entry into the over ₹25,000 crore branded spices and seasoning market in India,” Dabur said in a press release.

Dabur is acquiring the majority stake for ₹587.52 crores, less proportionate debt as of the closing date. The deal values the company at ₹1,152 crores. This translates to a revenue multiple of around 4.5x and an EBIDTA multiple of around 19.6x of FY2022-23 estimated financials.

“The transaction is expected to be cash EPS neutral in the first year and accretive thereafter. The acquisition is expected to be completed within this fiscal. As per our agreement, we will acquire the balance 49% shareholding after 5 years,” P D Narang, group director, Dabur India.

Burman said that they intend to leverage their global market presence to grow the business globally.

“This transaction will enable us to accelerate our growth by adding our products to Dabur's broad portfolio to meet the needs of consumers across geographies,” Hemant Jhaveri, managing director of Badshah Masala.

According to Mohit Malhotra, CEO of Dabur India, the branded spices market in India is growing at healthy double digits, led by increasing consumption, upgradation from unbranded to branded and growing preference for regional flavours across states.

“The market is dominated by regional players and holds significant potential for growth in the future. Badshah's portfolio will gain from Dabur’s extensive distribution reach. We look forward to unlocking further synergies and market opportunities to capture the full potential of Badshah Masala,” Malhotra added.

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