Under the initiative, Coca-Cola and CARE India will provide dry-ration kits with curated food items to meet specific nutritional needs of various marginalised groups such as migrant workers, daily wage earners and people living with HIV/AIDS across various parts of the country, the company said in a statement.
The three-month-long programme starting June aims to benefit over 1.5 lakh people and will be rolled out across Delhi-NCR, Uttar Pradesh, Odisha, Andhra Pradesh, Haryana, Bihar and West Bengal.
Commenting on the initiative, Coca-Cola India and South West Asia Vice-President, Public Affairs, Communications & Sustainability Ishteyaque Amjad said, "We hope that our joint efforts help assuage the state of the most vulnerable people of our society and that through our collective efforts as a country, we will be able to steer ourselves out of these testing times."
CARE India CEO Manoj Gopalakrishna said the nationwide lockdown to fight COVID-19 has disproportionately affected the poorest and marginalised population in India.
"In these difficult times, we need to ensure that they have access to high-quality nutritious food to overcome the challenges posed by this pandemic and provide them with necessary support. With the support of Coca-Cola, we hope to make a difference to the vulnerable and marginalised and hope they overcome these unprecedented circumstances," he added. RKL HRS