Run for the win
Dhoni holds a 25% stake in RunAdam Sports, a startup based out of Chennai. The sports tech startup helps athletes and sports professionals connect with sponsors, coaches and mentors. The platform also helps sports professionals get in touch with venues, event coordinators and more.
Game of Fantasy
India’s first gaming unicorn had signed Dhoni as its brand ambassador in 2018.
Dream11 has had a great run this year – from turning a unicorn with a billion Dollar valuation, in April 2019. Its users also swelled to 67 million after IPL in 2019, and was also the official partners for the league.
Ticket to success
One of India’s most popular ticketing platforms RedBus had appointed Dhoni as its brand ambassador this year. Interestingly, Dhoni had appeared as a hockey player in the brand’s first ad campaign.
Redbus was founded in 2006 and was acquired by Ibibo in 2013 and had subsequently come under the MakeMyTrip group with MMT’s merger with Ibibo in 2017.
Cricket meets football and hockey
Dhoni also has a stake in sports businesses like the Chennaiyin FC, the football club in Indian Super League where he is the co-owner. He has interests in also Ranchi Rays, the Jharkhand franchise of the Hockey Indian League.