Tata's BigBasket is finally joining Swiggy, Blinkit in 10-minute grocery delivery

• BigBasket would also be focusing on one hour delivery through bbexpress within a 6 kilometre radius.
• The company will rely on its own dark stores for these operations and not rely on third- party stores.
• BigBasket plans to launch 700 offline stores across India by the end of 2021.

Online grocery delivery startup BigBasket — which was acquired by Tata Digital last year — on Thursday announced its foray into 10-20 minute delivery through bbnow within a 1.5-2.5 kilometre radius. The bbnow service will sell over 3,000 products, the company said in a statement.

Besides this, BigBasket would also be focusing on one hour delivery through bbexpresss within a 6 kilometre radius of the store. The bbexpress would offer over 8,000 products.

The company will rely on its own dark stores for these operations. Dark stores are micro-fulfillment centres dedicated to rapid online order fulfillment. There is no cap on the number of products that one can order through these platforms, but typical order sizes average between 3-5 products and around ₹400 for the quick commerce deliveries, the company said.

BigBasket will be a part of Tata Digital’s super app TataNeu.

The Tata Enterprise company also emphasised that they have built a “massive” delivery network across India and it is constantly in expansion state. BigBasket launched a chain of offline stores in 2021 and 90 of them are already operational. The company now plans to launch 700 more such stores by the end of 2022.

BigBasket was launched in 2010 as an online grocery supermarket. The company today covers an entire spectrum of grocery retail through quick-commerce, physical stores, alongside online grocery sales through the main BigBasket platform.

“Apart from consumers who plan and buy their monthly groceries from bigbasket, there is a huge user base comprising those who make unplanned purchases, top-ups and impulse purchases. For impulse and emergency purchases, the bbnow service with its 10-20-minute delivery window is a great option…,” Hari Menon, cofounder and chief executive officer of BigBasket, said in a statement.

BigBasket is the last big grocery delivery player to enter the quick commerce space. Its rival Blinkit (previously known as Grofers) and Swiggy Instamart have already entered the 10 minute delivery space in 2021. Besides this, there are companies like Reliance-backed Dunzo and Zepto who are working in the 10 minute delivery space to cater to the impulse and emergency space.

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