Flipkart partners with more than 100 brands to bring over 2,000 fashion stores on board during its festive sale

Flipkart on Thursday said it has partnered with more than 100 brands this festive season to help bring their wide range of products across 2,000 fashion stores onto the e-commerce marketplace.

Spread across more than 300 cities, this partnership will enable brands to showcase their available retail selection to near-by pincodes, helping customers get visibility to a wider selection and then delivered to them through Flipkart's supply chain.

Flipkart said this partnership holds importance for hundreds of brands to get access to an omnichannel route that enables them to stay connected with their customers.

"The future of shopping is an integrated model where the lines will be blurred, ultimately creating a win-win situation for consumers, brands and sellers," Nishit Garg, Vice President - Flipkart Fashion, said in a staement.

"With this approach, we are bridging the gap that currently exists for firstly, aspiring customers in tier 3 cities and beyond, who are seeking the best of current fashion trends, but have limited access; and secondly, for customers in metros who are seeking fresh fashion in a minimum timeframe."

Flipkart said this initiative widens the choice of products for its over 250 million consumers and will meet the evolving needs of those who prefer shopping online from the safety of their homes, in metros, tier-2 regions and beyond.

The e-commerce platform said that it will have the largest fashion selection available for consumers during its Big Billion Days and festive season this year which begins on October 16 with an early access for Plus members from October 15.

SEE ALSO: Infosys share price hits fresh 52-week high after highest-ever deal wins of over $3 billion

Likhitha Infrastructure lists at 8% premium over the issue price

World Bank President says COVID-19 pandemic is causing the one of the deepest recessions since Great Depression