Flipkart onboards American apparel company Bebe ahead of festive season

• A selection of almost 1,000 styles from Bebe will now be available across India.
  
• Bebe apparel selection is priced from ₹800 onwards.
  
• Flipkart has more app downloads than Amazon ahead of the festive season.
  
• The e-commerce giant has a customer base of 400 million.
  

E-commerce marketplace Flipkart on Tuesday announced the onboarding of Bebe, a San Francisco-based fashion brand, ahead of the approaching festive season.

This comes at a time when shoppers, especially in the mass medium segment, are increasingly seeking stylish fashion options.

Owned and managed by Bluestar Alliance, Bebe’s catalog of almost 1,000 styles will be available to millions of Flipkart customers across metros and Tier 2 plus cities, the company said in a statement.

“Flipkart understands our brand and how to engage the fashion-centric consumers online. We are looking forward to working together to reach the Bebe shopper in this exciting market,” Ralph Gindi, owner and COO, Bluestar Alliance said.

Priced from ₹800 onwards, the Bebe selection includes tops, dresses, hats, co-ord sets, denims, sleepwear, activewear and lingerie, and is available on Flipkart today.

“The past two years have witnessed a tremendous shift in consumer preferences when it comes to fashion, as it deepens to new niche categories such as athleisure. The Bebe launch comes at an opportune time when people across India, from metros to T2+ regions, seek to upgrade their wardrobes for the festive season,” said Sandeep Karwa, vice president, Flipkart Fashion.

Flipkart had over 50 million app downloads ahead of festive season, surpassing that of Amazon, according to wealth management firm Bernstein’s report. The e-commerce giant is leading the festival market share with 62% while Amazon has 27%, the report said.

Flipkart has a registered customer base of more than 400 million, offering over 150 million products across 80 plus categories, the company claims.

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