Amazon Rufus AI assistant beta launched in India, will answer customer’s questions

• Amazon has launched the beta of the Rufus AI assistant in India.
• The e-commerce giant claims that Rufus will be able to help customers shop efficiently on its platform.
• The AI assistant will be rolled out to mobile app users in a phased manner in the coming weeks.

E-commerce giant Amazon has launched a beta version of its Rufus AI assistant in India. The AI-powered conversational shopping assistant is aimed at answering user’s questions and help them shop on the e-commerce platform.

Rufus AI will be initially available to selected customers and a wider rollout is expected to occur in the coming weeks. The AI assistant is currently limited to the mobile application of Amazon.

Rufus has been available in the US for some time now and as per the company, customers has already asked the AI assistant “tens of millions” of questions.

As per the company, Rufus can answer broad questions like “things to consider when buying a washing machine”, to comparisons such as “should I get a fitness band or a smart watch?” to more specific questions such as “are these durable?”.

“Rufus is an expert shopping assistant trained on Amazon’s product catalogue and information from across the web, to answer customer questions on shopping needs, products, and comparisons, make recommendations based on this context, and facilitate product discovery in the same Amazon shopping experience customers use regularly,” Amazon said in a post.

The company claims that it will be able to help customers easily find products to meet their needs. Customers will also be able to ask questions related to special occasions such as “gifting ideas for my wife’s birthday” or “what do I need for my first hike".

Rufus will also be able to answer questions related to a particular product, such as “what do customers say about this product?”, which will essentially create a quick summary of the product’s customer reviews.

How to use Rufus AI

The Rufus AI assistant is being rolled out in a phased manner. Once you get access to the beta, you can click on the icon in the bottom right-hand corner on Amazon’s mobile app and a Rufus chat dialogue box will appear on your screen.

“We are excited about the potential of generative AI and will continue testing new features to make it even easier to find and discover, research, and buy products in the Amazon.in marketplace,” the company added.

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