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Titan's jewellery division gains from the festive spirit — posts a 'well-rounded recovery' with 15% growth in the third quarter

Jan 6, 2021, 12:31 IST
IANS
Managing director, Titan company limited Bhaskar Bhatt addressing the gathering after inaugurating second showroom of Tanishq- a jewellery brand of Titan company promoted by Tata group.
Titan Company on Wednesday said that its jewellery division recorded a 15 per cent growth in the third quarter of FY 2020-21.
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In a regulatory filing, the company said that the jewellery industry saw a resurgence in the festive season along with a pent-up demand for wedding jewellery as most of the weddings in first half of FY21 were deferred.

"The jewellery division has crossed the recovery phase to growth phase and other two large divisions have also moved much closer to the full recovery," it said.

"Fortunately, the growth trend was visible even after the festive season ended and the division has recorded close to 15 per cent growth (excluding sale of raw gold of Rs 334 cr) in Q3."

The quarter also witnessed a well-rounded recovery with improvement in walk-ins and pick up of sale in metros, sub 1-lakh category and studded segment. The studded mix in Q3 improved, though still lower than levels seen in the previous year, the filing added.

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The division continued to see a significantly higher share of gold coin sales and very good growth in wedding jewellery sales. Ticket size continues to be higher due to higher gold rates and higher share of wedding related products but 100 per cent recovery in buyers is yet to be seen.

On the watches and wearables division, the company said that the segment had a recovery rate of around 88 per cent in Q3, compared to the revenue of the same quarter in last year.

"The e-commerce channel is leading the recovery with very strong absolute growth of over 30 per cent," it said.

--IANS

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