Jan 4, 2023
By: Rounak Jain
Credit: Sosyo Hajoori
Sosyo Hajoori Beverages was founded by Abbas Rahim Hajoori in 1923, in Surat, Gujarat.
Credit: Sosyo Hajoori
Sosyo Hajoori is now a 100-year-old company with a significant presence in Surat and has 18 manufacturing facilities across the country.
Credit: Sosyo Hajoori
Some of the popular products under the company’s banner include Sosyo, Kashmira, Lemee, Ginlim, Runner, Opener, Hajoori Soda, and S’eau. It has a 29 percent market share in Gujarat alone.
Credit: Sosyo Hajoori
Apart from India, Sosyo Hajoori exports to countries like the USA, UK, UAE, Switzerland, Canada, Australia, South Africa and New Zealand.
Credit: Sosyo Hajoori
The company is currently run by the third and fourth generation of the Hajoori family.
Credit: Sosyo Hajoori
Sosyo Hajoori is the latest in Reliance’s ambitious plan to expand its presence in the FMCG sector via acquisitions, with a goal of touching revenues of $6.5 billion or ₹50,000 crore in five years, according to a Reuters report.
Credit: Business Insider India
As per Reuters report, Reliance is looking to build a business to challenge giants like Unilever in the Indian market. To this end, the company is planning acquisitions in the consumer segment as well as those catering to businesses, like Metro India.
Credit: Reliance
So far, the company has either scooped up or taken a stake in several big and small companies, including Metro India, Campa, Lotus Chocolate, Hamleys and Netmeds.
Credit: Business Insider India
Outside of the food segment, Reliance has also tied up with global brands like Gap, and partnered with designers like Satya Paul, Abu Jani Sandeep Khosla, Ritu Kumar and Manish Malhotra, among others.
Credit: BCCL