Similar concerns echoed during the Adani’s take over of ACC and Ambuja Cement in 2023 as the new management shifted several key roles to Ahmedabad. So, it's natural for employees to get anxious when a competitor takes over the company as the new owner.
In this case,
“The change to UltraTech from India Cements does not mean a change in your career. Because I have been personally assured, I just spoke to the Chairman of the Aditya Birla Group (Kumar Mangalam Birla) and he said that he will follow the same policy that we have followed so far and there will be space for everybody and good workers will be rewarded,” Srinivasan told employees according to a PTI report.
He also added that India Cements employees need not feel threatened or insecure as the future “was as solid as when he was the head of the plant.”
“You constitute the core of the cement business. You must work with full vigour, and that everything will be the same as before. The future is good," he said.
According to a report in MoneyControl, Srinivasan also elaborated on the reasons behind selling the company. He said that he and other members of the promoter group decided to sell their shares in the company to UltraTech Cement because of price wars, cost pressures, and problems selling some land, which made things harder for the company.
"We tried everything to cut costs and were counting on an investor to buy a large piece of our land, which would have solved many problems. But that didn't happen, so we went back to our earlier plan of selling the company," Srinivasan said.
Meanwhile, UltraTech Cement announced on Monday that it does not plan to remove India Cements' shares from the stock market after buying the additional shares. Following the news, the stock of India Cements dipped by 0.51% to trade at Rs 367.20, while UltraTech's stock jumped by 0.69% to trade at 11,888.05 points during the day.