Aug 9, 2021
By: Mona Pachake
Credit: Carlogos
Mahindra has unveiled its new visual identity with a brand new logo for its upcoming SUV portfolio. The new logo will make its debut with the new Mahindra XUV700 premium SUV.
Credit: Carlogos
The new logo has two chrome infused elements stacked in a way to highlight ‘M’ signifying Mahindra.
Credit: Carlogos
The Mumbai-based company has been experimenting with logos since 1948.
Credit: BCCL
The first Mahindra logo was designed 3 years after the company was founded.
Credit: BCCL
The logo is composed of a wordmark with an emblem on its top. A classic grey wordmark with an oval-shaped ‘M’ with three diagonal lines inside.
Credit: Carlogos
The name of the company is written in bold letters, which signified strength and the three lines resembled speed and movement.
Credit: Autocar India
It was slightly modified through the years, but is still in use alongside the new visual identity.
Credit: BCCL
In 2012, Mahindra created its new modern logo with diagonal cuts in the letter ‘I’ and ‘A’. The diagonal cuts in the letters were given to make the logo look stylish and modern.
Credit: BCCL
This logo does not have any symbol, but a single wordmark, which says the name of the company.
Credit: BCCL