Tata Motors sees a decline in sales for 14 months in a row

• Tata Motors reported a 13% decline in its December domestic sales volumes.
• It had last seen a rise in domestic sales in October 2018.
• Tata Motors has not yet transitioned to BSVI vehicles, while Maruti Suzuki already has several models in the market.

Tata Motors reported a 13% decline in its December domestic sales volumes, failing to bring in any year-end cheer. The auto manufacturer last reported a rise in domestic sales in October 2018.


Tata Motors has not yet transitioned to BSVI vehicles which will turn mandatory in April 2020. Its peers like Maruti Suzuki already have several models in the market. In December, Maruti Suzuki’s sales went up by 2.4%.

Tata Motors maintains that their focus in December was to drive retail and minimise network stock to facilitate the BSVI transition.

“Having almost completed our planned production and despatches of BS IV, we will start moving to BS VI production and despatches from January and step up our volumes in the coming months,” said Mayank Pareek, president of passenger vehicles business unit, Tata Motors.

The company planned a slew of launches this year – not just BSVI models but also electric vehicles – and is hopeful that will ring in sales.

“Enquiries continued to increase gradually, with fleet owners realizing the economic benefits of replacement of their older vehicles now. Increasing enquiries and lower stocks augur well for future volumes and realisation, early indication of which can be seen in December,” said Girish Wagh, president of commercial vehicles business unit, Tata Motors.

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