Ola Electric plans to expand sales and service infra to 10,000 outlets by 2025-end

• Ola Electric has announced its plans to expand its sales and service infra to 10,000 outlets.
• The company said it plans on reaching this by the end of 2025 and has initiated a network partner programme.
• The programme is aimed at pushing sales into tier-2 and tier-3 cities.

Bhavish Aggarwal-led Ola Electric on Thursday said it will establish 10,000 sales and service outlets by the end of 2025 to expand its reach across smaller cities and towns.

The electric two-wheeler maker said it has initiated a network partner programme aimed at taking EV sales further into tier-2 and tier-3 cities, including urban pockets where EV penetration remains low.

Under the initiative, the company has reportedly on-boarded 625 partners to expand its sales footprint across India, it said in a statement. The company further plans to have 1,000 partners ahead of the festive season this year, it added.


Ola Electric said it aggressively plans to expand its network by on-boarding 10,000 partners, across sales and service, by the end of 2025. This, the company claims will give it an edge over its competitors. The company currently has around 800 company-owned stores, and with the network partner programme, it will have nearly 1,800 sales and service touch points ahead of the upcoming festive season.

"Our D2C model has been extremely successful in driving sustainable business growth. The Network Partner Program will further amplify the benefits of our D2C network as it requires limited capital investment from partners and can be scaled up really fast," Ola Electric Chairman and MD Bhavish Aggarwal stated.

While the company-owned stores will be the anchors of sales and service network, this programme will be instrumental in expanding the EV footprint deeper into the urban and rural markets, he added.

"We will continue to expand and invest in our front-end network to accelerate EV adoption to #EndICEAge, and by the end of next year, will have 10,000 Network Partners across the country," Aggarwal said.

Ola Electric sells electric scooters and bikes priced from ₹74,999 to ₹1,99,999.

Ola Electric reported a sale of 27,506 units in August 2024, up from 18,749 vehicles sold in August 2023, reporting a 46.7% year-on-year growth. This is however lower than its July 2024 sales of 41,711 vehicles.

The sale of electric vehicles has slowed down, amid reduced subsidies, an increase in customer issues with the vehicles and more.

With inputs from agencies.

SEE ALSO:

Airtel is using AI-powered technology to block spam calls and messages

Diffusion Engineers IPO quick review – IPO GMP, risk factors and more

Manba Finance IPO allotment – How to check allotment, IPO GMP, listing date and more