Mahindra Bolero roars past 1 lakh sales mark in FY23, proving it's still a favourite amongst Indians

• Mahindra & Mahindra sold 1 lakh units of the Bolero SUV in India in FY23.
• The car was first introduced in 2000, and its lifetime sales have crossed the 14-lakh mark.
• The company introduced the Bolero Neo in July 2021 to cater to tier-1 and urban areas.

Mahindra & Mahindra, one of the country’s leading automakers, today announced that its popular SUV, the Bolero, has crossed the 1 lakh mark in sales, achieving a significant milestone for the car. Since the car's initial launch in 2000, the company has sold over 14 lakh units of the SUV in the country.

Despite its age, the Mahindra Bolero remains a popular choice and has consistently been among the top-selling SUVs. Its rugged build, all-metal body, and go-anywhere appeal have contributed to its popularity, especially in semi-urban and rural areas of India, where it is highly favoured. Its maintenance is relatively cheap, with affordable spare parts widely available, and its uncomplicated engineering makes it easy to service.

Mahindra also offers various body styles, including the regular 7-seater, the under 4-metre variant, and the versatile pick-up truck-style Maxi truck, making it a popular choice with a larger customer base.

"With over 1.4 million sales in total, the Bolero has become more than just an SUV; it has become a household name in semi-urban and rural India. 1 lakh sales in FY 2023, a testament to the unwavering trust and loyalty of our cherished customers,” said Veejay Nakra, president, automotive sector, Mahindra & Mahindra.

To cater to tier-1 and urban areas, the company launched the Bolero Neo with a modern design while retaining the boxy structure.

The Mahindra Bolero's frequent updates over the past two decades have also played a significant role in its inclusion among India's top-selling SUVs.

“The Bolero Neo launched in July 2021 has successfully extended the Bolero SUV brand to the new customer segments in tier 1 and urban markets,” Nakra added.

Bolero Neo drives sales in FY23

The company has said that the Bolero Neo drove the milestone of 1 lakh sales in FY23. According to the company, the SUV has been able to penetrate new markets and attract new customer demographics.

The Bolero Neo has been one of the most popular cars from the company for some time now and has emerged as the highest-selling car from the company in the last few months, beating the likes of Scorpio and the XUV700.

The company has said that the Bolero is used by private individuals and relied on by various government and law enforcement agencies in the country. Its rugged design has allowed it to be used by police, the armed forces, and the paramilitary forces.

Mahindra recently announced a price hike, increasing the price of the classic Bolero and Bolero Neo by up to ₹31,000. While the Bolero is priced starting at ₹9.78 lakh, the Bolero Neo starts at ₹9.63 lakh.

Mahindra Bolero features

The 7-seater Mahindra Bolero is sold in two models, the Classic and Neo. Both models offer a manual transmission. The Classic Bolero is powered by a 1.5-litre mHawk75 diesel engine that produces 75 bhp of power and 210 Nm of peak torque. On the other hand, the Bolero Neo features a mHawk100 engine that produces 100 bhp of power and 260 Nm of peak torque.

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