Have you heard of Hyperpure — Zomato’s lesser-known cousin for restaurant owners?

Can you imagine the hassle of juggling multiple suppliers just to ensure you have the right ingredients, often dealing with inconsistent quality, unreliable delivery times and a lack of variety? If you’re a restaurant or cafe owner in India, you know how much the country’s supply chain inadequacies can impact your business. And this is precisely the gap Hyperpure has attempted to filled.

Zomato changed the game for restaurant owners in 2018, when it launched this B2B food procurement platform. Today, Hyperpure acts as one stop shop that restaurants, cafes and cloud kitchens could rely on for fresh and high-quality ingredients.

Further, this farm-to-fork model also ensures next-day delivery and provides a wide range of ingredients across 10 cities in India. This not only saves restaurants time but also helps cut costs, reduce wastage, and maintain operational efficiency. Hyperpure’s offerings enable restaurants to reduce operational hassles and save costs by eliminating the need to juggle multiple vendors. It's like having a reliable partner who takes care of all the sourcing headaches, so chefs can focus on what they do best — cooking great food!

In terms of performance, Hyperpure has achieved significant growth, doubling its revenue year-on-year. In Q3 FY24, Hyperpure reported a revenue of ₹859 crore, highlighting its scalability and market penetration, serving over 30,000 restaurants across 10 cities.

Hyperpure’s ability to address the pain points of restaurant procurement efficiently and its constant evolution with offerings like ready-to-eat products have contributed to its exceptional success in an area where other platforms haven't ventured yet.

The unique value proposition of Hyperpure stems from its integration with Zomato's vast supplier network and logistics infrastructure, which competitors like Swiggy and Zepto have not yet replicated successfully. Swiggy is focusing more on restaurant meal delivery and grocery services, and it hasn't entered the B2B procurement market at a scale comparable to Hyperpure. Similarly, Zepto's focus remains on fast grocery delivery for end consumers, making Zomato's approach with Hyperpure stand out as a more focused and innovative solution in the B2B space.