Business Insider's 10 best ads of 2015

There was a bounty of brilliant ads in 2015.

From viral campaigns to Super Bowl classics, we have picked out the 10 best ads of the year. If there was a theme to be woven between the top ads of 2015, it would seem that the advertising trend of the year was tugging on the heartstrings of viewers or promoting the idea of empowerment.

As with last year, some of the ads in our rankings will be familiar, but others you may not have seen.

Our ranking is entirely subjective: We looked at originality, entertainment value, and success stories. These were the brands and the campaigns that stood out. Congratulations to everyone whose work made the list.

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