Business Insider is hiring an audience analytics manager
Jan 13, 2016, 03:58 IST
- Creatively using data for insights that help grow audience, improve retention, engagement, etc.
- Identifying metrics and data that provide better, more meaningful insights
- Tracking industry trends related to audience measurement
- Handling ad-hoc queries and custom report requests from Product, Editorial, Social, Research, Management etc.
- A degree in an analytical discipline
- Solid proficiency in GA, Omniture, WebTrends
- Understanding of data visualization techniques (ie: when does makes sense to use a scatterplot?)
- Strong knowledge of Microsoft Excel, Google Spreadsheets (Macros skills are a plus)
- Excellent verbal, written communication and presentation skills
- Solid understanding of the complex web ecosystems, best practices and applying this knowledge to their work
- Intellectual curiosity and exhibiting a desire to move into the strategic analysis area
- A knack for finding ways to add value and provide "aha!" insights
- Intellectual curiosity and a desire to grow into the strategic analysis area