Business Insider is hiring a VP of Audience Development
The VP of Audience Development is responsible for driving innovative, actionable and efficient digital marketing campaigns that build awareness and drive traffic to support the growth of our businesses -- content, e-commerce, subscriptions, and events.
This role is responsible for collaborating with the newsroom in growing BI's audience; for setting strategy and executing marketing campaigns in all digital channels (search, email, display, and social); and, work closely with analytics, research, and events to drive additional growth across the business.
Responsibilities
Develop and execute innovative, creative and effective marketing strategies that increase usage of Business Insiders content and products
Build, hire, train and lead a high-performing team of digitally-savvy marketers to support the strategic goals of the business
Develop and manage paid and organic marketing programs (paid search, SEO, Facebook, display, among others) for all platforms and products
Evaluate, hire, and develop relationships with existing and new platforms, partners and vendors; review, recommend, and manage tools, services, and vendors
Extend and manage email marketing initiatives for the company
Develop and deliver regular and ongoing reports on program performance
Partner with teams (editorial, business development, sales, talent) to develop and enhance the BI social media strategy
Proactively identify platforms and tools that enhance the BI audiences
Qualifications
10+ years in marketing; at least 5 years in audience development and digital media
Familiar with digital analytics tools (Google Analytics, Adobe Analytics, ComScore etc.)
Hands on knowledge of paid digital campaigns (PPC, display, Facebook, Twitter, etc.) and managing budgets, overseeing vendors, platforms
Proven ability to promoting mobile apps and sites
Experience growing and managing email programs
To succeed in this role, you will need
A passion for the digital media space
Ability to stay up-to-date on industry developments and competitors and to be active in the media community
Extremely strong organizational skills
Ability to closely manage budgets and timelines on concurrent campaigns supporting diverse business goals
Solid experience managing a team of dedicated marketing professionals
Strong verbal and written communication skills
If this is the right gig for you, please apply online and include a note about why you're a good fit for the role. Thanks in advance.