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The Marketing Director is responsible for delivering creative and smart marketing programs for site and product launches that will build awareness and support the growth of our businesses. This role will serve as a liaison with our external PR Department as well as internal teams to support all marketing initiatives with innovative branding, copy and design.
Responsibilities
Develop and execute marketing plans for site launches, product launches, and other projects
Collaborate with external PR firm to secure coverage for Business Insider products and brands
Provide art direction for internal and external design resources
Copywriting for promotional and marketing campaigns and materials
Support all marketing teams with branding, copy and design
Key point of contact for agencies and vendors supporting the marketing function
Build strong relationships with Audience Development, Analytics, Events, Product and other internal teams to achieve seamless cross-functional collaboration
Collaborate with the Talent group fostering employee engagement and participation in the community
Qualifications
5-10 years of marketing experience in a consumer-facing role
Demonstrated superb communications skills, particularly in writing and editing copy
Experience launching consumer-facing digital products or sites, preferably in publishing/media
Hands on experience setting creative direction and managing design
Experience in conceiving and executing both traditional and digital campaigns
To succeed you'll need
A passion for the digital media space
Strong organizational skills and detail orientation
Ability to manage budgets and timelines on concurrent campaigns supporting diverse business goals
Experience in building and managing a small team of marketing professionals
Ability to manage multiple projects simultaneously and effectively work in teams
Superb verbal and written communication skills
If this is the right gig for you, please apply online and include a note about why you're a good fit for the role. Thanks in advance.