We're hiring a Director of Audience Development to join our fast-growing Marketing and Analytics team. Our ideal candidate is a hands-on leader with a passion for driving innovative, actionable and efficient digital marketing campaigns that build awareness and drive traffic to support the growth of our businesses -- content, e-commerce, subscriptions, and events.
In this role you'll collaborate with the Business Insider's paid products in growing BI's audience; for setting strategy and executing marketing campaigns in all digital channels (search, email, display, and social); and, working closely with analytics, research and events to drive additional growth across the business.
The Director of Audience Development will:
- Develop and execute innovative, creative and effective marketing strategies that increase usage of Business Insiders content and products
- Advance and manage email marketing initiatives for the company
- Develop and manage paid and organic marketing programs for all platforms and products
- Evaluate, hire, and develop relationships with existing and new platforms, partners and vendors; review, recommend, and manage tools, services, and vendors
- Train and lead a high-performing team of digitally-savvy marketers to support the strategic goals of the business
- Develop and deliver regular and ongoing reports on program performance
- Partner with internal teams to develop and enhance the BI social media strategy
- Proactively identify platforms and tools that enhance the BI audiences
Ideal candidates will have:
- 7+ years in marketing; at least 5 years in audience development and digital media
- Familiarity with digital analytics tools (Google Analytics, Adobe Analytics, ComScore etc.)
- Hands on knowledge of paid digital campaigns (PPC, display, Facebook, Twitter, etc.) and managing budgets, overseeing vendors, platforms
- Expertise growing and implementing email programs. Familiarity with Sailthru or similar email provider a plus.
To succeed in this role, you will need:
- A passion for the digital media space
- Desire to experiment, quickly iterate, and get better every day
- Ability to stay up-to-date on industry developments and competitors and to be active in the media community
- Extremely strong organizational skills
- Ability to closely manage budgets and timelines on concurrent campaigns supporting diverse business goals
- Excellent technical implementation skills in HTML, email CRM platforms, Google analytics, etc.
- Solid experience managing a team of dedicated marketing professionals
- Strong verbal and written communication skills
If this is the right gig for you, please apply online and include a note about why you're a good fit for the role.