+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Burger King Spent 10 Years Developing New 'Guilt-Free' Fries

Sep 25, 2013, 22:21 IST

Burger KingBurger King spent a decade engineering its new "guilt-free" fries.

Advertisement

The crinkle-cut "Satisfries" debuted this week and have 40% less fat than the "leading french fries," reports Daniel Gross at The Daily Beast. The fries are made with a special batter that supposedly absorbs less oil than regular fries.

Finding the right recipe took considerable effort, Gross writes.

"The innovation here, which took 10 years of research and development on two continents, is in the batter," Gross said. "There's something about the makeup of the batter that ensures the potatoes absorb less oil even while producing the desired crispy/fluffy contrast between outside and inside."

Burger King hopes the healthy fries will lure customers who are seeking healthier options.

Advertisement

McDonald's has responded to the health food trend by releasing premium McWraps, Egg White Delight breakfast sandwiches, and a Blueberry Pomegranate smoothie this year.

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article