Buick will run its first-ever Superbowl commercial, featuring a new convertible

Buick will air the company's first-ever Superbowl advertisement this year, featuring the New York Giant's Odell Beckham Jr. and actor and swimsuit model Emily Ratajkowski ("Gone Girl").

The ad will also feature the new Buick Cascada convertible, the first drop-top model from the company in more than 20 years.

Buick's sales expanded by 6% to 1.2 million units last year, in keeping with a banner year for the global automotive industry. This was largely due to growing demand in China, however; stateside, Buick's sales fell by 3%.

The Cascada constitutes the latest effort in a continuing campaign by Buick to shed its rather stodgy reputation. Along with the Cascada, Buick will introduce this year the Envision crossover and a redesigned LaCrosse sedan.

The Associated Press reported this morning:

The ad will run during Superbowl 50, to take place on Feb. 7.

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