Buffalo Wild Wings Is Booming, Thanks To Cheaper Chicken Wing Prices

Two factors contributed to the success: sales are increasing in stores, and the commodity costs of chicken wings have gone down this year.

President and CEO Sally Smith said of the company's success:

"We are pleased that same-store sales at both company-owned and franchised restaurants continue to outpace the casual dining category. We managed our controllable expenses and saw the cost per pound of traditional wings decline compared to last year, which benefited cost of sales."

For the remainder of the year, the company is banking on continued growth from fantasy football parties and the NFL and NCAA football seasons.

Buffalo Wild Wings also has a new menu strategy, which launched this month, featuring wing orders by weight instead of by the number of wings so guests receive more consistent orders.

The Minneapolis-based chain has locations around the U.S.