scorecard
  1. Home
  2. Advertising
  3. Budweiser Just Joined Twitter And Here's It's First Tweet

Budweiser Just Joined Twitter And Here's It's First Tweet

Laura Stampler   

Budweiser Just Joined Twitter And Here's It's First Tweet

It might be a few years too late, but Budweiser just joined Twitter.

Unsurprisingly, it's first ever tweet is to promote its Super Bowl ad campaign. The brand is asking followers — after 16 hours on the social network, the monster brand has fewer than 1,000 fans — to name a newly born Clydesdale foal.

budweiser twitter first tweet clydesdale foal

Twitter / @Budweiser

Crowdsourced nominations include Harv and Stan.

But the real news is that one of the biggest brands in the world went this long without a Twitter account.

Anheuser-Busch VP of digital Lucas Herscovici told Mashable that it didn't open a Twitter account until last year when Twitter launched age-identifying technology — so it wouldn't market to people under the age of 21.

So what took Budweiser the extra year?

READ MORE ARTICLES ON



Popular Right Now



Advertisement