Brooklinen
- Brooklinen - like Walmart, Target, Everlane, and other retailers - has launched a competing Prime Day sale on its site instead of on Amazon.
- On July 15 only, save 20% on the entire site during Brooklinen's surprise Prime Day sale. Sheets, duvet covers, bathrobes, towels, and more are discounted.
- In our buying guides, we've ranked Brooklinen as the maker of the best luxury sheets, the best sateen sheets, and the best duvet cover on the internet.
- For more Prime Day 2019 deals for the home, check out what home decor and furniture Amazon has got on major discount, including steep savings on the popular Tuft & Needle mattress and up to $75 off the cult-favorite Gravity Blanket.
Brooklinen is one of our favorite companies to cover. From its bed sheets, to its Brooklittles bedding line for babies and toddlers, to its super-plush bathrobes, to its recently launched shower curtain sets, there's a lot to love about the direct-to-consumer darling.
However, it's not known for holding sales. Prices are usually low enough to warrant what is essentially a year-round sale in itself.
The company typically only has two sales a year: one during Black Friday and Cyber Monday, and the other to celebrate its birthday in May. This year Brooklinen is running a third sale to coincide with Amazon Prime Day.
Now through the end of Monday, July 15, you can take 20% off the entire site.
If you're looking for a new set of sheets, or you've been waiting for a discount as an excuse to try out luxury bedding, this is probably the best time of the year to invest. The company's bedding looks great, feels even better, and can vastly improve your quality of sleep - which, in turn, improves quite a few other areas of your life. When six hours feels like eight, it's easier to operate in the way that you want in your day-to-day.
You can check out Brooklinen's full product lineup here, but we're fans of the Luxe Hardcore Sheet Bundle for every day. It comes with a duvet cover, a fitted sheet, a flat sheet, and four pillowcases for $249.75 in the queen size. Insider Picks' director of content strategy Ellen Hoffman says the sheet bundle is one of the best purchases she's ever made.
In our buying guides, we've also ranked Brooklinen as the maker of the best luxury sheets and the best sateen sheets you can buy. The company's Down Comforter (full/queen, $349) is the best we tried from a startup, and its Classic Duvet Cover (full/queen, $119) is another best-in-its-category on the internet. It also makes spa-worthy, blanket-sized towels ( Bath Sheets, two for $89) and ultra-plush bathrobes ($98), the latter of which Insider Picks reporter Remi Rosmarin says are the little luxury she never thought she needed.
Insider Picks reporter Mara Leighton can't recommend the Twill Hardcore Sheet Bundle (queen, $189) enough. She says they're made to feel like your favorite worn-in flannel. The twill fabrication allows the yarns to move more freely, creating an overall more forgiving, softer experience. As she's mentioned in her review of them, they'll make you wake up and wish you were working from home every day.
When it comes to Brooklinen, our experience is that it's pretty difficult to go wrong. Below, we've put together a list of Brooklinen's best sellers and our personal favorites to help guide your Prime Day shopping.
Save 20% on your entire order during Brooklinen's surprise Prime Day sale.
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Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.