Bridgewater just released a series of videos that looks like something Facebook or Google would produce

"This series of videos that we've prepared for you are to give you a window into what it's like to be here, to scare you away if you're not the right kind of person, to potentially attract you if these ideas - if this way of being - is attractive for you," says Greg Jensen, Bridgewater Associates co-CIO and 21-year veteran of the firm, in a new video on Bridgewater's website, relaunched last week.

The video series reveals a surprisingly extensive amount of footage from within the company and even shows brief clips from recorded meetings, marking a big shift for the usually secretive hedge fund. Founder and co-CIO Ray Dalio even admits that its 18-month attrition rate is as high as 50%.

The relaunched site portrays Bridgewater in a new light: not scary and removed, but highly competitive and intriguingly unusual. The material has the feel of something a Silicon Valley giant like Facebook or Google, rather than a secretive hedge fund, would produce.