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Breakthrough Study Reveals Twitter Is Indeed A Major Hub For TV Viewers
Breakthrough Study Reveals Twitter Is Indeed A Major Hub For TV Viewers
Cooper SmithOct 8, 2013, 17:40 IST
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In the second quarter of 2013, Twitter processed 263 million tweets about TV content, a 38% increase from the same quarter last year. There are also 24% more users publishing tweets about TV content now than there were in the same quarter last year. One concern people have had about Twitter is that everyone who is using the service is talking, but no one is actually listening to anyone else. However, Nielsen's study reveals that there are 50x the number of people consuming TV-related content on Twitter than there are people publishing TV-related content on Twitter. This is exciting news for advertisers who are trying to figure out how to place ads in front of TV viewers again, who in our multi-screen world, turn away from the TV during commercial breaks to browse the Web and conduct other activities. (Nielsen)