Suniel Shetty makes another bet on the Indian startup industry – invests in fitness startup SQUATS

• Suniel Shetty has made a strategic investment in SQUATS.
• The three-year old startup which offers customized diet and fitness plans to its users.
• It has also generated a cumulative revenue of $8.5 million over the years.

Actor and entrepreneur Suniel Shetty has made yet another investment in the Indian startup industry. After his investment in the men’s grooming startup Beardo, Shetty has invested an undisclosed amount in online fitness community SQUATS.

The startup was launched in 2016 and had started off as community on Facebook to tackle challenges in the fitness industry. And the now three-year old startup which offers customized diet and fitness plans to its users, has grown fast to have over 5,00,000 members. It has also generated a cumulative revenue of $8.5 million over the years. They have over 160 fitness consultants on board.

And this is the first investment that the startup has scored.

“In today’s time, when all kinds of false information about fitness is common, there is a critical need for companies like SQUATS, which address the issues of trust and credibility in the Indian fitness space, focusing on ‘balancing quantified nutrition with weight training’ and delivering exceptional results,” Shetty said about his investment.

The startup which was bootstrapped until now will work on its underlying technological framework, strengthen its team, and expand its pan-India operations. Interestingly, around 30% of the startup’s clientele are already NRIs. The startup also has a mobile app called FITTR.

The founder Jitendra Chouksey now plans to reach out to at least 50 million users.

The health and fitness industry has been growing popular in India with startups like Healthifyme, GoQii having a big share of the market.

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